Power of the Park – #IvyPark

Let’s kick this off celebrating the brilliance of Beyonce’ .

Yes, I said it and no it’s not worship… it’s celebration. It’s inspiration. It’s empowerment. Now, let me share with you why.

Screen Shot 2016-03-31 at 10.35.44 AM

It’s been 37mins that the cover of Elle was shared via internet. 35mins since Bey posted via instagram pics of the shoot and introduced #IvyPark as a hashtag and new instagram page… check out these results:

ivypark inst

yea… 25k of us already are followers and there is only ONE picture posted!

The cover of Elle is not only breaking news but literally breaking the internet!

elle

And not only is it Elle for US but UK also!

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Now let’s share the brilliance of Beyonce’ , business mindset and branding!

Beyonce’: Known for music that gets you moving physically and sometimes mentally as well due to what some consider as the recent controversy of her lyrics and video to Formation.

beyonce-formation-gif-18

The celebrated truth is that she is unapologetically her. She chooses to be who she desires and does not ask the permission of you. Regardless of any backlash received, she is still doing her and refuses to address any of it. This alone is a brilliance many of us strive for our entire lifetime.

When was the last time you did something that caused a reaction but you kept moving not caring what anyone had to say?

bey gif

Carry on ๐Ÿ™‚

Now “back to business”: Bey reminds us to keep our business mindset up. Look at what she’s done over the past 60 days:

  1. Performs epic routine, song and nationally talk about performance at Superbowl Screen Shot 2016-03-31 at 11.16.21 AM
  2. Launch NEW song and Formation clothing line at the same time… capitalize on the opportunityย Screen Shot 2016-03-31 at 11.18.07 AM
  3. Teases with Elle cover and NEW active wear line Ivy Park 14 days prior to it’s launch date in stores!ย Screen Shot 2016-03-31 at 11.18.57 AM

Not only is she about her business, she works it quietly then drops it effortlessly. This is something to learn. Know how to just WORK!

Stop talking about it and just work about it!ย 

Tweet: Stop talking about it and just work about it! ~CoachK #formation #slay #businessbabe

And on to Branding: The power of branding award goes to Beyonce’ . With the introduction of a clothing line 14 days to launch date, introduction to new instagram page and having 25k followers in less than 30mins, this shows the power of right content and being visually appealing to the eye.

Truth is, her branding works because:

  1. Beyonce’ is clear about her unique value proposition
  2. She knows her goal (simply to dominate and inspire along the way)
  3. Bey knows her target audience
  4. She is loyal to herself first
  5. Pays attention to the details
  6. Stays relevant

These are just a few of what makes her branding work. She stays relevant by knowing her audience (Intro to getting your Summer Body ready with Ivy Park), what’s going on in the world today (Formation) and keeping trendy with a unique flare!

If you disagree, I’m sure it’s more of a personal dislike versus respecting the truth and hustle. Either way, your opinions are welcomed.

I’m inspired by #IvyPark Not simply by the brand or Beyonce’ but the immersive experience received when watching the trailer. It inspires me to reflect back to what my park is. This has ignited a fire and I’m ready to burn it up!

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