4 Strategies to Boost Your Brand & Your Confidence

I absolutely LOVED this article on Self Help Socialite by Danielle Mercurio that I had to share!

You can view the original post here.

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“The moment you decide you’re ready to start your own business and work for yourself, is absolutely thrilling! There is the wave of possibilities, ideas, and most of all freedom.  But once the buzz of excitement settles, the daunting doubts and fears arise. How will I actually make money? How will people find me? Am I really good enough to make this happen?

For every triumph, it’s natural for concerns to follow suit. Whether starting a new business or stuck in an overwhelming cycle of entrepreneurship, it’s valid to have the highs and lows, however it’s all about how you choose to look at it.  The setbacks you encounter can be perceived as a challenge to keep you small or as an opportunity to set you forth into greater knowledge and expansion.

Whether looking to transition from your full time job or exploring new ways to elevate your business, I can’t wait to share 4 strategies to boost your brand and allow your confidence to soar along the way!

1) Have a plan.

Sure, it sounds simple enough, but however detailed are the next steps you’re taking with your business? It’s easy for us to conjure up the big picture of what we want, however trying to actually get there is where we get overwhelmed and scattered.

Create the ideal vision of your business and start to scale backwards, step by step.

It’s more manageable to catch up to your goals when you have smaller ones leading up to it.

2) Be okay with your plan taking a new turn.

After creating a structured plan, leave some space for other opportunities to be presented too!

Sometimes we get so focused on what we think we want, that we don’t actually see that there may be another way.

Be open to a potential new venture and explore what it is about you and your business that is enticing to the prospect client/situation. Notice if it feels energetically aligned. If so, how can you implement this into your plan going forward?

3) Create a menu.

One of the reasons why my business struggled initially was because I was being too confined on my offerings.

When I broadened my services, my clientele grew as well!

To explore what else you’re able to do, create 3 lists; the first of everything you’re good at or have training in and the second of what you absolutely love to do. Start to mix and match and use the third list to write out offerings that you feel confident people would want and are willing to  pay for. Find a cohesive thread that makes it easy to talk about having multiple services with potential clients or while networking that demonstrates variety without feeling scattered or misaligned.

4) Find your people.

Building an audience that you love and loves you back is a key aspect of your business. So where do you find them? Social media is a great platform to build a following, however if your message isn’t consistent and relatable, you’ll just be another avatar taking up space in the social media ethers. Ask yourself, what part of your business provides the most value? When people reach out to you, what do they want to know most? Use this information to lock in the expertise that you can put out.

People love clear and fast content that relates directly to them!

For example, you can create a Facebook group that engages people in your field of knowledge, create Instagram posts that inspire or even jump on Periscope to discuss how to solve a particular point! The more you connect with others that appreciate what you do, the more your confidence will accelerate and you’ll have more faith in the work you are doing.

The biggest key factor in starting your own business is to start today!

We often don’t get where we want with our business because we are spending too much time for everything to “line up”. Staying still or waiting creates a stuckness, which leaves us feeling stagnant and discouraged.

Starting where you’re at, even if it’s one small step, creates movement and builds momentum. It’s also in that motion that you are provided with clarity and guidance as to where to move next!

In the spirit of the present moment, what’s one small takeaway from this piece that you could start right now? I’d love to hear from you on exactly where you’re getting stuck and support you in taking action!”

Hope you enjoyed! Share your thoughts below!

KSP sig

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